By Audrey Schomer

Most U.S. entertainment and media decision makers are familiar with various kinds of artificial intelligence technologies and using them inside their organization, but they’re the most familiar with generative AI.

Perhaps unsurprisingly in throes of the hype cycle, generative AI has the greatest familiarity (88%) and adoption among entertainment decision makers compared with other forms of AI. Nearly half (49%) indicated gen AI was already being used in their organization, according to an August 2024 survey of U.S. business decision makers...

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https://variety.com/vip/ai-adoption-among-entertainment-decision-makers-survey-1236225409/